I’ve created web copy for product launches, sales promotions, and product websites.
OTTO
In preparation for the launch of the OTTO incentive engine, I coordinated with the creative director and the CEO of Insider Marketing to produce a microsite to generate interest and leads.
We also identified four key use cases for the product, tailored to specific customers: marketing managers, sales directors, merchandising managers, and training managers.
PDF: OTTO Microsite
PDF: OTTO Use Cases
Check out the OTTO explainer video for which I wrote the script.
Sales Promotions
The OTTO® incentive engine was the underlying platform for many of the sales promotions run in coordination with Samsung’s partners. I wrote the copy for several promotions, including the “Create & Move” offer shown here. In other sales incentives and promotions, I also created quizzes, explanatory copy on how to enter, along with copy for related emails and flyers.
PDF: Create & Move
Optoma
Optoma wanted to refine its web presence and distinguish itself in the projector market. In the concept seen here, I provided copy that spoke to what mattered to the “premium home” customer.
PDF: Optoma “Premium Home” concept