Project your voice across all your channels.

TECHNICAL CONTENT FOR
Channel & Direct Sales Tools | Product Support | Explainer Videos

 

Do you know what salespeople say about you?

Unless you're giving them the right tools to tell your story, who knows what they're saying about your products? Or if they're saying anything at all! If you're launching a new product, rolling out a new service, refreshing your online support, or working to improve your team's processes, I can write the copy that speaks your brand's voice and empowers your audience.
Sales Tools
Don't blow a sales opportunity with the wrong message. Product toolkits and playbooks help your channel partners and your B2B sales team master your product and hit their targets.
Support Content
Subpar support = unhappy customers. Quick-start guides, how-to articles, FAQs, and troubleshooting tips add value to your products and can turn new buyers into loyal advocates.
Explainer Videos
Why tell when you can show? Explainer videos spell out in plain language and easy-to-grasp graphics how your product works and why it's revolutionary.
Technical Content
Like an intrepid reporter, I can dig into complex topics, interview subject-matter experts, and serve up blog posts, case studies, and other web or print content that builds awareness and credibility for your brand.
Developmental Editing
Mountains of existing content that needs serious work? Let me apply my developmental editing skills to harmonize your disjointed content into a cohesive message.

Meet Michelle

I write content for consumer electronics and telecom brands who want to improve product knowledge in their sales and support channels. I can work directly with your creative or training departments, or partner with your marketing agency.  
Read more about me here.
Michelle Mathews
Michelle Mathews

Technical Content Writer, Carb Lover

Intense focus on business communication and hot, buttered rolls.

Areas of Expertise

Click any topic below to read more about my work in that category, or click the button below to view my full portfolio.
Full portfolio
Tools for Sales Partners
In writing for sales reps who don't work directly for the manufacturer, I focused on product and sales training modules and technology modules. (more…)
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Tools for Your Sales Team
In creating tools for sales managers (including field sales managers and B2B salespeople), I focused on print and digital playbooks and live training tools. (more…)
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Product Support Content
In 2013, I helped launch a new learning and support product for Samsung: interactive device simulators. (more…)
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Blog Posts & Articles
I can write blog posts and online articles that focus on highlighting your product, offering support, or simply giving your customers another way to connect with your brand. (more…)
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Microsites & Web Copy
I've created web copy for product launches, sales promotions, and product websites. (more…)
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Explainer Videos
In writing video scripts, I focused on explainer videos and product videos. (more…)
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Testimonials

Sure, she's a writer, but I know that working with her means I'm getting so much more than words. During the beginnings of a project, she doesn't just take things at face value. She's inquisitive, making sure she knows every facet, and she's not afraid to ask questions or make suggestions for improvement. This stems from her inherent knowledge of a client and their needs—both spoken and unspoken. She's collaborative, adaptive, and an all-around asset to any project.
Stephanie Williams, Account Supervisor
I cannot possibly do Michelle justice here. Her professionalism and character are outstanding, and she still brings an amazing personality, humor, and friendly energy to the table. She is a skilled copy editor, an exceptional writer, and just a flat-out joy to work with.
Merritt Martin, Copywriter
At Insider, Michelle was our Swiss Army knife. It’s a badge I’m not sure she entirely appreciated, but it’s high praise. Our clients were mostly tech companies, so their needs ranged from highly technical support content to the more traditional 'softer' brand work. Michelle was always able to effortlessly shift from one to the other.
Matt Barlow, VP of Client Services

Let's connect.

Message me now, and let's get the conversation started.

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